In this video, I show you what brand archetypes are and how discovering it can help you connect soul to soul with your best customer. Download the list of all the Archetypes below and your complimentary guide to see how the world see you at your best.For more...
There are so many definitions of branding. Here is what branding really is. Branding at the end of the day is all about a feeling or emotion that you give somebody. That’s the essence of branding.Branding is the greatest tool and guide for you, because it is all...
Creating a Brand in today’s digital environment provides you the best short cut to connecting with your customer. Let’s face it. We live in a world where we are constantly bombarded with media. Branding is the essence of who you are in a visual or verbal...
I don’t know if I should admit this, but personal branding can be terrifying! It’s about vulnerability and self-discovery and showing your personality to the whole world. But, at the end of the day, it’s a process that connects you to yourself so that your fear...
You’ll be surprised how much you can learn from the perfect pig. Let’s start with a simple exercise. Which one is more appealing? Pig A or Pig B?So what does the “perfect pig” have to do with branding?…it’s that perfection is in the flaws. A...
It’s your goal to reach and gain customers, right? Well, I was raised on the saying that “you catch more flies with honey than with vinegar.” So, maybe flies aren’t the best analogy for your customers, but honey is a great substitute for authenticity in your...
If no one can be you, then that is your greatest strength. I’m your passionate supporter to bring that to life in conscious business, brand strategy, and digital marketing.