Is your brand taking to you to where you want to be?

Analyses of your current brand in today's Marketing 3.0 environment.

The 3is Brand Model* is about capturing the minds, hearts, and spirits of your consumers. Today's market environment is driven by the empowered consmer as is evident by the power of social media. They demand transparency and a brand that inspires their spirit. Great brands them differeniate themselves today based on values and how they are lifting your aspirations.

1. 1. Brand Identity: How you are positioned in the minds of your consumer?
2. Your positioning should be unique for your brand to be heard and noticed in the cluttered marketplace. It should also be relevant to the rational needs and wants of the consumer. What comes to their mind when they think of you?
3. 2. Brand Integrity: How are you fulling on the promise of your mission. The target of your brand integrity captures the spirit of your consumer by delivering proof of your promises. What actions give proof that you are living the positioning of your brand?
4. 3. Brand image:  What is your unique personality and how it appeals to your consumer's emotional needs and values?
5. Your brand image goes way beyond your product or service features. Are your visual communications working in harmony with your messaging? Do they properly reflect the image you want to protray?
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In today's age of collaborative marketing and the marketing of missions, what is your brand story?

• Is your messaging bringing about your desired outcome? Is it clearly and consistently communicated across all mediums?
• How are you engaging the media and consumers to establish your message in a clear and credible manner?
• How can you address issues of sustainability that enhance your competitive positioning?

* The 3i Model is reference in Philip Kotler's Marketing 3.0 book.