Branding to Sales Integration: Advaita came to New Leaf to help them launch their brand and products in the U.S. We adapted their current brand and messaging to the U.S. market and provided buzz building to product placement services, getting them to become a fast-selling premiere brand in the U.S.

Challenge #1: How do you bring acceptance to an new product concept that feels painful at first? Lying on a bed of nails to help you feel better? Hell no, but the technology comes from ancient wisdom and it works as long as we could get people to try it. Our strategy was to reach out to the key influencers and early adopters in the yoga and alternative health world to spread the word about this new concept to manage stress and pain naturally. We got it in the hands of the right people.

Challenge #2: How would we distinguish Advaita as a premium brand when copy cat products were half the price? Create brand dominance. We understood the key product attributes that were important to consumers and implemented an integrated public relations, social media, direct response, and internet marketing plan to reach and educate the masses.