GECKO Case Study
Giving Every Child Knowledge of the Outdoors (GECKO) came to New Leaf to assist with publicity and fundraising efforts to help children experience the benefits of getting connected to the outdoors. Morgan Murri's inspirational story was told and awareness brought to Nature Deficit Disorder, a growing epidemic as children are more "wired" than ever.
Reaching out to believers: Team Gecko concept was developed to promote event sponsorship at races and fundraising for outdoor leadership schools. Outreach campaign was targeted towards running clubs as group events members could participate in.Through participation in GECKO events, they were able to help children experience the outdoors, something they were passionate about while helping them get "unplugged, off the couch and outside”.
