La Falaise Case Study
We’re just not selling a soap!
Comesoap, a French bah manufacturer turned to New Leaf to launch their brand in the U.S. Unfamiliar with the competitive landscape and consumer attitudes toward green washing, New Leaf created a brand that didn’t need to compete on merely green attributes but on peace and relaxation that a pure and luxurious bath can offer us daily.
“My Bath Makes Me Happy” is about just that…happiness in a bath and the simple pleasures in life. A gifting program was created to so that bath lovers could share this experience with others through personalized their gift.
