A new name and brand identity for a vegan brand of soul food products and cooking show. An online “Soul Veg” lifestyle brand with cooking demonstrations was also created to support their soul food line and promote regenerative cuisines. The “soul delicious” tagline represents ethnic and southern food recipes and flavors that nourish the spirit, mind and body while demonstrating love and respect for the earth.

New Leaf developed their raw food product line and food mixes along with package design and a eco-friendly recycling program for their new line of vegan raw foods, snacks, and food mixes.

An online presence was established so that Soul Veg cuisine could be shared with anyone who desired delicious and healthy food made with no animal or dairy products. We created an new website to promote their food products and online cooking demonstrations. Soul Veg’s online cooking demonstrations and food products provide the convenience, availability, and knowledge to create food that nurture the soul.

Website includes over 25 cooking demonstrations. www.soulveg.net