Believe it or not, there is a simple and cost-effective way you can...

• Build credibility with your best prospects and get them excited about your brand...
• Improve your brand's visibility in the marketplace...
• Dramatically increase your sales and profits...

News articles at your booth get buyers excited about your product and increases the likelihood of them placing an order.

Why are news articles important to growing your business?

Buyers want to know what you are doing to market and promote your products. Buyers and retailers know brand awareness is what it takes to move products off their shelves.

Having your product featured by the media reaffirms buyers that consumers know about your brand. News articles give you the most credible and cost-effective form of advertising that you can use to promote your product to buyers and consumers.

How consumers want to receive information

The content in properly written press releases and news articles can also be used to drive your social media campaign because it is written from the customer's point of view. News articles can also spread virally over the Internet through Facebook, Twitter, news aggregators and other social media outlets.

What are news articles?

They are unbiased third-party endorsements and/or editorials about your product are written by expert journalists in media reaching your target audience through TV broadcast, magazines, newspapers, social media and trade journals.

Why engage in Public Relations during a trade show?

For less than half of what it costs to hang a sign, we can send your message to millions in a credible manner.

When your prospects see your advertising they become quite skeptical. After all, you’re just touting your own product. This skepticism potentially costs you countless sales.

However, when they read about your product in the news, prospective buyers almost always believe what is said because it comes from a third-party editorial endorsement. And if they want the benefits your product provides, they’re far more likely to buy it simply because they believe you can deliver what you promised.

Proof: Public Relations is more profitable than advertising

Maybe that’s why Communication World reports that on average, for every dollar you invest in public relations, you get $8 back. Meanwhile, advertising returns a mere $1.40 for every $1 invested.

Our program includes:

• An interview about your product with selected media at your booth.
• A powerfully written News Release that gets your story out to the right people in the media in a format they can use...
• The most comprehensive distribution of your news release to the guarantees your message will reach the media, potential buyers, customers and other key influencers.
• Editorial consultation and brand assessment.
• SEO optimized to push information into the marketplace...
• Research relevant key words and integrate key word rich copy in press release...
• Five embedded inbound links and anchor text to your site...
• Comprehensive report of media activity including organic Google search ranks, media reads, and press postings.